1. Introduction*

A & T Alliance (“we”, “us”, or “our”) is committed to safeguarding your privacy. This policy explains how we collect, use, share, and protect your personal data when you use our website and contact us via our online form.

2. Information We Collect*

We collect personal data that you voluntarily provide through our contact form, including your *name, **email address, and **phone number*, to enable us to respond to your enquiries.

3. How We Use Your Data*

We use your information to:

• Respond to your queries and provide requested services or information.
• Maintain communication regarding updates, service changes, or helpful content.
• Improve our website's user experience and functionality.

4. Lawful Basis*

We process your data based on your *explicit consent* when you submit the form, and our *legitimate interest* in delivering and improving communications with our users ([aandtalliance.co.uk][1]).

5. Data Sharing*

We do not sell or rent your personal data. We may share it with trusted service providers (e.g., email management or website hosting providers) under confidentiality agreements. We may disclose your data if legally required (e.g., court order).

6. Data Retention*

Personal data submitted via the contact form will be retained only as long as necessary to address your request and comply with legal or regulatory obligations (typically no longer than 2 years unless needed longer) .

7. Cookies & Tracking*

We use cookies and similar technologies to analyze site usage, enable functionality, and improve performance. Detailed information is in our separate Cookie Policy .

8. Your Rights*

Under GDPR, UK GDPR, and other applicable data protection laws, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure (“right to be forgotten”).
• Restrict the processing of your data.
• Data portability: receive your data in a structured, machine-readable format.
• To exercise these rights, contact us at the address below.

9. Data Security*

We implement appropriate technical, administrative, and physical security measures to protect your data, in line with industry standards ([deckers.com][2], [keystonelaw.com][3], [myaccount.google.com][4]).

10. International Transfers*

If your data is transferred outside the UK (e.g., our service providers), we ensure protections such as UK-approved Standard Contractual Clauses are in place .

11. Changes to This Policy*

We may update this Privacy Policy. The “Last updated” date will reflect the revision..

12. Contact Us*

For questions, to request data access or deletion, or to withdraw consent, please contact: